A Beginner’s Guide to Facebook Marketing for Small Businesses
Facebook marketing offers a very generous ratio of effort to reward. It is, simply put, one of the very best ways for a small business to generate word-of-mouth online.
Satisfied clients and customers will usually be all too happy to make a simple click of the “like” button. From their end, it’s an incredibly small commitment. The payoff, on the other hand, can be huge.
For every Facebook user who “likes” your page, you gain:
- A long-term place in their everyday routines
By clicking “like” on your Facebook business page, each user is agreeing to let your updates selectively appear on his or her personalised news feeds (a compilation of recent activity from friends, family and businesses/organisations they follow). It’s an unprecedented chance to stay active in your clients’ minds, making referrals and repeat business far more likely.
- Effortless word-of-mouth promotion
There is a good chance your new follower’s friends and family will be informed (via their own news feeds) that he or she “likes” your business. Sometimes this alone can be enough to spark curiosity.If multiple people in the same family or social circle follow your page, there’s an even greater chance their mutual friends will read about it. If you’re lucky, this ripple effect alone may bring bonus attention your way.If a user particularly likes one of your updates, the “share” link underneath also provides an easy opportunity to spread the word. This can be very effective when a charitable cause or potential prize is involved.
- A chance to engage with your clients on a more personal, casual level
Regular Facebook discussions can be a wonderful way to build brand loyalty. Many of the best small business fan pages have regular, down-to-earth conversations, regularly asking for product and service ideas, holding casual competitions and encouraging discussions.
There is, however, a fine art on what to post and how often. Stay tuned for the next installment of our Facebook Marketing series for a beginner’s guide to Facebook etiquette.
How can we help?
Online Visions is a website design and social media marketing agency based in Brisbane, Queensland and covering all of Australia. Our online marketing plans can adapt to any business size or budget, with affordable packages for small businesses, online businesses and start-up companies.
How Online Visions will get your Facebook Business Page off to a running start:
- Embed the all-important “like” button seamlessly into your webpage, allowing the above benefits without your visitor even having to enter Facebook!
- Customise your new or existing business page as the perfect extension of your branding and personality.
- Create special welcome pages, offers, contests and other fan-exclusive opportunities available only to those who click “Like”.