#1 DO – Hire a professional Webmaster, because they will build your site in a way that will increase traffic, provide dynamic interaction with each visitor, import SEO tactics, and maintain the overall security and function of the site.

DON’T – Use a template service, because they do not provide SEO, or a unique look and feel. Plus you will not be able to brand your company from print to web, which is important for marketing your company to the world.

#2 DO – Add articles and external or back links to your site to help your rank higher in Google, Yahoo, NSN, or Bing.

DON’T – Register your website with Google, Yahoo, MSN, or Bing. This will only delay the web crawlers from finding and indexing your site.

#3 DO – Be creative with your design and layout. Give your web designer some input on what colors and style you would like. Professional web designers can create ANY look you have in mind. Stand out and be different!

DON’T – Copy the layout of a competitor or another website you like. Most sites are copyrighted and you will get in trouble duplicated someone else’s design.

#4 DO – Trust your web master to do what they do best! To build a unique site, to display your information in the best Internet layout, code your site for SEO, and keep people from bouncing off your site once they are there.

DON’T – Think that you are a Webmaster! You have your company and that is what you do best. So focus on your company, then explain to your Webmaster what you do. Leave the website tactics and strategies to your web master. If you both stick to what you are good at, then your site will have success.

#5 DO – Know the purpose of your website. Why are you building a site? How will it increase your business? Who are you targeting for customers? What are you promoting or selling?

DON’T – Just build a website because you want to be on the internet.

Article Source: http://EzineArticles.com/?expert=Rob_Krogman