One of the proven keys to success to any website is keeping it updated.
Why? Well who wants to stumble across a website that has latest news from 2005, and we all just love those “upcoming events” that happened 2 years ago. How about those staff photos? How many of those people are still working for your company?
Perhaps the biggest job for any web site owner is to get traffic to their site. It is not enough just to build and upload your web page to internet. Even if your site has great design and lot of latest gadgets, that’s not a guarantee that you will get even a single visitor. That’s why you need to promote your site correctly. Here are a few tips on how to be successful with your web site. Read more
Any business owner will tell you how important it is to be able to reach a wide an audience as possible. The world wide web has forever changed the way in which businesses market their services and products. There is no need to pay for costly print and television advertisements. More companies are learning the value of internet video promotion for reaching the biggest market. Read more
#1 DO – Hire a professional Webmaster, because they will build your site in a way that will increase traffic, provide dynamic interaction with each visitor, import SEO tactics, and maintain the overall security and function of the site.
DON’T – Use a template service, because they do not provide SEO, or a unique look and feel. Plus you will not be able to brand your company from print to web, which is important for marketing your company to the world.
#2 DO – Add articles and external or back links to your site to help your rank higher in Google, Yahoo, NSN, or Bing.
DON’T – Register your website with Google, Yahoo, MSN, or Bing. This will only delay the web crawlers from finding and indexing your site.
#3 DO – Be creative with your design and layout. Give your web designer some input on what colors and style you would like. Professional web designers can create ANY look you have in mind. Stand out and be different!
DON’T – Copy the layout of a competitor or another website you like. Most sites are copyrighted and you will get in trouble duplicated someone else’s design.
#4 DO – Trust your web master to do what they do best! To build a unique site, to display your information in the best Internet layout, code your site for SEO, and keep people from bouncing off your site once they are there.
DON’T – Think that you are a Webmaster! You have your company and that is what you do best. So focus on your company, then explain to your Webmaster what you do. Leave the website tactics and strategies to your web master. If you both stick to what you are good at, then your site will have success.
#5 DO – Know the purpose of your website. Why are you building a site? How will it increase your business? Who are you targeting for customers? What are you promoting or selling?
DON’T – Just build a website because you want to be on the internet.
Article Source: http://EzineArticles.com/?expert=Rob_Krogman
Any internet marketer will tell you that getting hold of a domain name is the first step to setting up an online business. In reality, it is no longer as easy to find good domain names that have not been taken yet. It is definitely a whole lot less stressful to find domain names with hyphens. But is that recommended at all?
Here’s a quick recap of the qualities of a good domain name. A domain name should be directly related to your business, simple to remember, preferably contain one or two keywords and not be disputed. An ideal domain name should be a maximum of seven characters, the shorter the better. Given the scarcity of short domain names you may have to eventually settle for a domain name that is longer than seven characters. Read more
