Generate Revenue with your own online community.
Membership websites are a increasing popular way of generating revenue from your website, they are great to use in conjunction with:
- online training
- online courses
- online forums / discussion / live chat
- online community where members liaise with each other
Membership websites can be set up as free or paid membership, or a combination of both. Your website can be set-up to have multiple levels of membership where you can control what information or areas of your website each membership level can access.
Free membership sites often generate revenue through generating high traffic by offering quality web content and then selling ad space or placing adverts on the website. There is also high value in the size of your membership base for marketing purposes.
All of our membership solutions are set up on the WordPress CMS platform, so you get all the standard features of WordPress as well as your membership functions. This gives you a powerful toolkit to establish and grow your membership base.
Paid membership websites are where people pay a recurring fee to be a member of your website (usually monthly or annual subscription).
To offer paid membership your website needs a ‘members area(s)’ where your members can exclusively access information or services.
Paid membership websites can be used for:
- Providing an online service or directory
- Paid Content
“Content” refers to articles, news, announcemnts, photos, video or extended components such as member forums, live chat etc.
- Establishing an online network where people can seek advice, opinions or expertise from you or other members.
Our paid membership solutions offer the following features:
- Content Teasers – allows you to use short snippets of text that are visible to anyone, including search engines, while keeping your main contents protected and accessible only to members. This feature will help your membership site to be found by prospects on all search engines.
- Digital Content Download Protection – Protects your files against unauthorized downloads due to link sharing and link “guessing”.
- Gradual Content delivery – This can be great if you are offering online courses where you can stagger the course lessons over a set time period. The delivery of content can be completely automated through email autoresponders.
- Integrated Paypal Subscriptions (for recurring payments) & ‘Buy Now’ buttons (for single payment) . Paid members are granted access automatically.
- Supports unlimited levels of membership
Free Membership websites are obviously based on there being no joining fees to become a member for your site.
So how do you make money out of offering free membership?
Revenue is generated through advertising on the website. Advertising can be displayed in the way of Banner Ads, Google Adwords or a directory listing. Each advertiser can pay you a once-off or recurring fee for advertising.
Free membership can also add value to your business by way of an established marketing base for from your members.
Points to consider about free membership websites:
- They are reliant on popularity (high volumes of traffic and members ) to be successful – if you are considering setting up a site like this then make sure you have a good budget left over to promote the website or have time up your sleeve to promote it through social media. Basically the more traffic you can create and the larger your membership base becomes, the more your advertising is worth and the more income you can generate from it.
- They require excellent content and features to work. People need to be interested in what is on your website in order to use it and engage in it. The success of a free membership site relies on the members to keep coming back to your site. You can create a huge volume of traffic but if you can’t generate the interest in keeping people coming back then there is less value in your membership base.
- You should offer members the opportunity to interact, so features such as a Blog, forums or live chat can faciliate this interaction.
Contact us for a quote or find out more about setting up a membership website.