With an average of over 73% of internet users using search engines to find what they are looking for on the internet having high rankings in the search engines is an integral part of the success of any website.
Our Search Engine Marketing service can help you achieve high rankings in both the short & long term.
Find out how we can help your website through a free search engine marketing evaluation
Common Theory:
If I get a website built it will be automatically be recognized by search engines & I will have instant traffic to my website.
Fact:
Getting a website is just the beginning of achieving success on the internet; driving traffic to your website is the primary key to the success of any website.
The most effective way to do this is through search engines – but to achieve a high search engine ranking and thus drive high levels of traffic to your website takes a lot more than just having a website online. No longer can any web development company build you a website that you can just “set and forget” and it will achieve a high search engine ranking on its own.
With search engines continually modifying the relevancy criteria, maintaining a high ranking requires ongoing work to optimize your website to the latest standards and requirements.
So how do you get a high search engine ranking?
Search engines no longer look at just the content of your website to determine your website’s relevancy to what people are searching for. They also consider how recent the content is, how relevant it is to what people are searching for, and the link popularity of your website (which is how many websites are linking to yours).
Basically, achieving a high ranking involves the following steps:
Search engine optimization (SEO) is a set of methodologies aimed at improving the ranking of a website in search engine
listings.
In Australia alone there are 13,991,587 Internet users as of August/2005, 68.2% of the population, according to Nielsen//NetRatings – a 35% increase over 5 years.
On average over 73% of internet users use search engines to find what they are looking for, whether it is just general information, service or a product to purchase.
If your website is contained within the top 10-20 results (ideally on the first page) then the visitors to your website, i.e. your potential customers, will dramatically increase. This amount is dependant on the popularity of the search terms you are targeting.
Dependent on your selected keywords or phrases, through using a SEO-Vision optimization plan you can be in the top 20 results within a matter of a few weeks.
It is then up to you, and the content actually on your website to convert these visitors to customers.
Most importantly, SEO can not only help you achieve a high ranking, but keep you there!