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Google+ (and how the +1 button can benefit your business)

The launch of Google’s new social network has web-savvy businesses and social media marketers eager to get their foot in the door early.

One of the most appealing aspects is the “+1″ button, which Google+ users can find next to every listing in Google’s search results.  By recommending a website with this button, your friends, acquaintances and contacts will see this recommendation when it appears in their search results.

In short, it’s Google’s answer to Facebook’s “like” button, but with the potential to embed itself far more fundamentally  into daily internet use.  Most significantly, there have been strong hints that the “+1″ will soon play a major role in future search engine placement.

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