As the 2013 Toy Retailer of the year, Entropy Toys has been supplying Australia with quality toys since 2007.

After a string of disastrous development issues Entropy approached us to take them back to the top.

The goal was to produce a website that reflected their fun, customer focussed approach to business, while giving them the features and flexibility to dominate the online toy industry again.

In order to achieve this we started from scratch and redesigned their entire to reflect the company’s personality & fun-loving nature.

Leveraging The Power of Magento Enterprise.

As they are hungry for rapid growth, Entropy made the wide decision to utilise the power of Magento Enterprise Edition.

This has given them the ability to offer their customers a truly personalised shopping experience, while boosting overall conversion rates.

The result – A site that looks fantastic, is packed with industry leading features and has boosted sales, conversions and time on site.

Other key features include…

  • Gift Finder Module – Helps parents, relatives & friends to find the perfect gift in seconds.
  • Automatic Gift Card Generator – This custom module generates a gift card when a shoppers join their email list, rather than a coupon code as most sites use
  • Solr Search – Allows shoppers to find exactly what they’re looking for quickly and easily
  • Custom Brand Slider Module – Rather than traditional clunky brand extensions, Entropy is set up using Visual Merchandiser to automatically add stock to Brand Categories. So in order to show a ‘brand slider’ we created a custom module that pulls from the Brands Categories instead.
  • Custom Add To Cart Cross Sell Module – When shoppers add an item to cart, the confirmation pop-up contains related products to increase average order size
  • Gift Wrapping Options On Cart Page – This was moved from its traditional positioning on the Checkout Page to increase use of the service.
  • Custom PDF Invoices & Packing Lists – To streamline back end fulfillment process and to save time.
  • One Step Checkout – To increase total conversion rate.
Visit entropy.com.au