One of the questions we get all the time is… Why should I use an agency to run split tests on my website?
Of course it does depend on the agency. Not all agencies are created equal, and choosing the right agency will be an important decision.
A number of agencies offer a broad range of services including SEO, Pay-Per-Click Management, Social Content Management etc.
If you’re not familiar with the term ‘split test’, it simply means splitting a percentage of your website traffic to version A of your page vs version B, and then measuring which version resulted in a better outcome.
Although this process sounds simple, the actual implementation can be quite another.
Having experts at your side that know this process inside and out from setup, implementation, and testing is invaluable.
The next question you may ask is:
“Why don’t I just spend an extra $10k on advertising rather than optimise my site?”
The advantage to optimising your site is that you reap ongoing benefits month after month and your revenue exponentially grows as your site traffic increases.
Take a look at the table below to see how even a 1% increase in conversion rate can increase your Return On Ad Spend (ROAS) by 200%.
Before CROAfter CROAdvertising Spend$2,000$2,000Visitors4,0004,000Conversion Rate2%3%Sales80120Revenue$8,000$12,000Gross ROAS400%600%
From this table you can see how the same ad spend after Conversion Rate Optimisation (CRO) results in 150% greater revenue. Based on a $2000 ad spend the return is 200% higher. Imagine if you doubled the ad spend, or increased the conversion rate by another percent… your return would be exponentially greater.
Having experience in the eCommerce sector for the past 18 years, Online Visions is at an advantage when it comes to knowing which elements to optimise on your online store for the greatest revenue increase.
In collaboration with Paypal, Magento, and HiConversion, Online Visions has access to over 120+ optimisation experiments already tested on over 216 participating merchant sites.
In fact, data has been collected from over 7.7 million transactions and $675 million in revenue, which means we can effectively compare your site metrics against similar merchants around the globe to discover exactly where your site underperforms.
From the eCommerce merchants already involved, average revenue per visitor has lifted by 8.12%.
By this time next year, we expect the number of participants in the Mobile Optimisation Initiative to double, which means it may be too late to get a leg-up on your competitors. Get started today!
Optimisation tests work with the many various shopping cart solutions such as Shopify, BigCommerce, Woocommerce, and of course Magento.
You’ll get all the details you need to see if you qualify for site optimisation experiments under the new MOI initiative.
To find out more about the initiative, visit the website here → https://mobop.org/onvisli3
As your local partner agency, we can help you get started and on your way to higher conversions and more revenue.