Online Visions was one of few agencies in Australia to participate in the Mobile Optimisation Initiative (MOi), a global study by Paypal, Magento and Hi-Conversion into closing the "Mobile Revenue Gap".
Participating merchants received an 8.12% average revenue lift by optimising their Mobile Customer Experience.
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On Average mobile traffic attributes for over 64% of site traffic, yet converts at a rate 40% lower than desktop.
This is the Mobile revenue gap – the unrealised revenue from mobile shoppers who generate less revenue per visit (RPV) than desktop shoppers.
Responsive website design is just the beginning to optimising your website for mobile devices, deeper analysis will uncover friction in your customer journey and additional opportunities to further your
Discover how your website performs against key mobile usability & performance tests.
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We can redesign your storefront using mobile-first principles or improve your existing web design.
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Refine your mobile user experience through A/B Testing and best-practice UX experiments.
Learn MoreThese are some examples of results Pre-built A/B test experiments allow us to optimise your site for lower cost than traditional conversion rate optimisation.
Breadcrumbs can cause a distraction at the top of the PDP
When examining the buyers journey redundancy may hinder results
The Average lift on mobile is:
+16.28% RPV and +22.11% CR
The Average Desktop Lift Is:
+9.22% RPV and +11.68% AOV
Reduce the risk of typos and errors by prefilling where possible
Reduce The Opportunites For User Error
The Average lift on mobile is:
+5.71% RPV and +4.46% CR
The Average Desktop Lift Is:
+5.69% RPV and +3.05% AOV
Many Shoppers Do Not Have A Gift Card Or Coupon To Redeem.Hide The Field But Leave The Option.
Reduce Or Remove The Temptation To Find A Coupon
The Average lift on mobile is:
+4.80% RPV and +2.70% CR
The Average Desktop Lift Is:
+3.41% RPV and +2.68% AOV
More reasons to start your mobile Customer Experience Optimisation (CXO)
Consumers have more online choice than ever before. Adapting a data-driven CXO strategy will help you to stand above the crowd.
Users want to be impressed instantly which can be challenging on mobile device. We will help you do just that.
Increasing your conversion rate lowers your cost to acquire customers, giving you more to spend on marketing.
CXO uses customer behaviour as the core driver, establishing a better customer journey means more conversions and revenue.
Converting customers sooner means you can remarket to them sooner, increasing AOV.
Increasing your conversion rate means you make more $ from the same advertising spend, who wouldn’t want that?
FAQ
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The term “mobile first” refers to a UX web design that started at the mobile device end, as opposed to trying to shoehorn a desktop design onto mobile. As mobile and tablet usage now exceeds desktop, eCommerce businesses need to ensure the website UX is optimised for mobile users, first.
Starting your eCommerce website design in the format that presents the greatest size and functionality challenges will help you to prioritise the most important elements needed for the base of your website. Additional functionality can then be easily added to the larger desktop interface.
The best UX web designs embrace the mobile-first design philosophy, aiming to deliver a stronger, seamless, user experience.
Talk to the Brisbane UX website design agency, Online Visions, and see how we can help you to optimise the mobile experience of your eCommerce website.
Yes, it is possible to improve the UX design of an existing website, however it may end up costing more money and time to deliver updates and work-arounds on an existing architecture as opposed to starting fresh.
A business must decide whether the cost of rebuilding is less than simply redesigning. This decision should be informed by an analysis of your user data – using those insights to map out a path towards a better UX and higher conversion rates.
If you decide to rebuild your website, engage with an eCommerce consultant or UX agency to help guide you towards a future-proofed and UX-optimised design. Insist on an interactive process for design approvals – don’t rely on static Photoshop files. You must be able to experience it for yourself.Ask your agency if they offer a UX wireframes and prototyping process. This would give you the opportunity to experience your new website as a user would, so you can provide feedback on the responsive design before implementing it.
Online Visions can help you use your past experience to build a more profitable and informed future with your online eCommerce solution.
Establishing the best user experience on your eCommerce website is critical for increasing conversion rates. We take a conversion-driven approach to UX that involves analysing how well your customer interacts with your website, finds the products they want and buys them – and then we optimise that experience.
We use a UX prototyping process to help you understand the user experience and interactions of your website design. As opposed to static Photoshop images where you have to imagine the experience, Online Visions builds your design in an environment that you can click into and experience for yourself. Use your experience to provide comprehensive feedback on the responsive design concept before implementation into your eCommerce web design.
UX isn’t a single task that is performed once then ticked off of your list. To get the most value from your UX design, Online Visions performs regular analysis of your eCommerce website, gathering data to inform personalisation and your CRO (Conversion Rate Optimisation) strategy to customise the user experience to specific customer groups and segments. We strive to drive more conversions by increasing the relevancy of your customers' experience.
At Online Visions we are committed to delivering engaging, meaningful, customer experiences on all devices. Get in touch and see what we can do for you.
The roles of UX designer and User Interface (UI) designer are complementary and absolutely essential to deliver a great customer experience on your eCommerce website. A UI designer focuses on how specific elements in your eCommerce website – the things you touch, click or interact with – are visually laid out and used, ensuring the website is easily navigable.
A UX designer focuses on the end-to-end experience of your website design – how those elements feel as a whole product and how usable the website is. They strive to ensure the user’s experience – from page load times to mobile responsiveness – is seamless.
If you’re not sure what services you need, contact a user experience agency with a proven track record of working on UX/UI design projects.
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