Enhanced ecommerce provides deep insight into ecommerce engagement of your users. It provides twice as many reports as traditional ecommerce.

5 Ecommerce reports in traditional Google Analytics view:

  1. Ecommerce Overview
  2. Product Performance (basic report)
  3. Sales Performance
  4. Transactions
  5. Time to Purchase

10 Ecommerce reports in Enhanced Ecommerce Google Analytics:

  1. Ecommerce Overview
  2. Shopping Behavior Analysis
  3. Checkout Behavior Analysis
  4. Product Performance (advanced report)
  5. Sales Performance
  6. Product List Performance
  7. Internal Promotion
  8. Order Coupon
  9. Product Coupon
  10. Affiliate Code

Enhanced Ecommerce Shopping Analysis reports

You can access these reports by navigating to (the Demo Account) Conversions > Ecommerce > Shopping Analysis

1) Shopping Behaviour Analysis Report:

Through shopping analysis reports you can measure the strength and weaknesses of your purchase and checkout funnels. This report shows the stages of your purchase funnel and how users moved from one stage to the next.

  1. All Sessions – this is the stage where people visit your website and may start a shopping activity.
  2. Sessions with product views – this is the stage where people view product(s) on your website.
  3. Sessions with Add to Cart – this is the stage where people add product(s) to your shopping cart.
  4. Sessions with Check-Out – this is the stage where people checkout on your website.
  5. Sessions with Transactions – this is the stage where people made a purchase on your website.
  1. No shopping activity – it includes only those GA sessions in which no shopping activity started on your website.
  2. No cart addition – it includes only those GA sessions in which a product was viewed but not added to a shopping cart.
  3. Cart Abandonment – it includes only those GA sessions in which a product was added to the shopping cart but it wasn’t checkout.
  4. Checkout Abandonment – it includes only those GA sessions in which checkout process was started but no purchase was made.

2) Checkout Behavior Analysis

The ‘Shopping behavior analysis’ report focuses on the entire purchase funnel. But the ‘checkout behavior analysis’ report focuses only on the checkout part of the purchase funnel. It shows how users move from one step of your checkout process to the next and at which step they enter or abandon the checkout funnel.

Note: This report might not work with some One Page Checkout Extensions.

Products Performance Reports

Through enhanced ecommerce ‘Product Performance’ report you can track the sales performance of your products through following metrics:

  • Cart to detail rate – the rate at which users add product to the shopping cart after viewing the product details.
  • Buy to detail rate – the rate at which users buy products after viewing the product details.

Through enhanced eCommerce ‘Product List Performance’ report you can track the shopping behaviour of your products through following metrics:

  • Product list views – it is the number of times a product appeared in a product list.
  • Product detail views – it is the number of times users viewed the product detail page.
  • Product Adds to cart – it is the number of times a product was added to shopping cart.
  • Product Removes from cart – the number of times a product was removed from the cart.
  • Product Checkouts – it is the number of times a product was included in the checkout.
  • Unique purchases – the total number of times a product or a set of products was a part of a transaction.

GA Enhanced Ecommerce Live Demo:

The data in the Google Analytics demo account is from the Google Merchandise Store, a real ecommerce store sells Google-branded merchandise. It’s a great way to look at real business data and experiment with Google Analytics Enhanced Ecommerce features.

 

––>ACCESS DEMO ACCOUNT<––

Google Data Studio for Ecommerce Businesses

With the advanced data from Enhanced Ecommerce, you can visualise your Ecommerce data using Google Data Studio:

  • More Accessible: You’ll spend more time using the data rather than trying to get to the data you need. And it’s always up to date.
  • Better Decisions: Leverage the wisdom of your entire team with built-in collaboration tools and powerful visualisations to reveal the insights and data everyone needs to consistently make better decisions.

 

––>ACCESS DEMO DASHBOARD<––